Our “Blogging 101” series continues today with a boring (in comparison) topic. What might this be? Well, it’s taking a look at the
technical side of blogging and what that ensues. Five years into my blogging journey and I will be upfront: I am still clueless
(for all intents and purposes) about analytics and all this entails. But I have learned MORE about the ins and outs in the last year than I did in the first four years of blogging. Let me just say this to get us started: if ever you thought these things didn’t matter, they do. I’ll clarify more of this down below, so let’s get started.
BLOGGING 101: PAGE VIEWS AND STATS
Page Views | I never paid any attention to my page views that I can remember until more recently when I began to open up to advertising. (This is another topic that is controversial, but isn’t one I’m going to talk about exclusively for today’s purposes.) Let me say this: pageviews aren’t the end-all for a blogger. Getting caught up in them isn’t healthy even if you are in this for the “bigger picture” as opposed to the sheer joy. Are they important? Yes.
Let me clarify. If you’re a hobby blogger who simply enjoys the outlet of writing and aren’t concerned with stats, then you needn’t worry about upping your page views.
If you’re a blogger who is serious about turning your blog into a professional outlet (a controversial topic we can discuss in a future post if there’s interest), then page views are important. For book bloggers, some publishers and/or authors also have a specific requirement that must be met before they’ll add you to their list of approved bloggers or influencers.
How to boast your page views?
The remedy for my sluggish page views is simple: social media. It amazes me how much my stats spike when I’m active on social media. The one that works to the advantage best (for me) is Twitter, so this is why I invest so much time in Twitter (if you’d like to know more about how I use Twitter to its best benefit, let me know). But depending on the blog/person, I think this can
be different for everyone. Some bloggers might find Pinterest or Facebook to their best advantage. You simply need to check your stats and see what helps most.
Tips To Boost Your Stats | As I said above, one of the best ways to boast your stats is utilizing social media. The pros are that most accounts are free to create. The cons are keeping up with multiple accounts can be time-consuming. Let’s look at some helpful tips.
Consistent Content | I have no proof this helps, but personally, as a reader of blogs and a blogger, I believe consistent content
assists in readership. I do notice my blog readership will drop off if I’ve had a lax publishing week, but again, this could be due to other patterns for whatever reason.
For myself, I don’t like to publish multiple times a day or feel pressure to publish something 7 days a week. Ideally, I like to publish
4-5 times a week.
TweetDeck | Keeping a social media updated can be daunting and overwhelming for some of us. Fortunately Twitter has many apps that are there to help with this. These apps let you schedule tweets. I use Tweet Deck and love it. Seriously, it’s a
blogger survival tool. When I have the time (I usually take a day or two every week or bi-weekly, depending on time), I sit down and schedule tweets like nobody’s business. Sometimes (if I’m lucky), I get them scheduled two weeks out. Of course, as you add new content to your blog, you will want to open Tweet Deck and add your new posts to the varying posts you have already scheduled.
That’s a wrap for today. If you have any specific questions or would like to see something discussed in greater specificity, let me know.
Thanks for visiting! Come back soon.
Disclosure: this series was created with you, the reader, in mind. The tips myself and the contributing bloggers have shared aren’t the only methods on how to blog. They’re simply a collection of helpful ideas and tips that we’ve found useful.